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Developed a Virtual Campus Experience to Attract Students
Transforming Recuirtment with VR
This initiative redefined student recruitment by leveraging virtual reality technology to create an immersive campus experience.
By utilizing Google Street View, omnichannel cameras, and VR goggles, the project successfully increased engagement, attracting thousands of prospective students and enhancing enrollment strategies.
Utilized insights on Gen Z behaviors and digital habits to craft a recruitment tool that resonates with modern students, emphasizing personalization and convenience.
Data-Driven Recruitment Strategy
Introduced an immersive virtual reality experience to bring the campus to life for prospective students, aligning with Gen Z’s preference for interactive digital content.
Enhanced Prospective Student Engagement
Achieved 72K+ Views on Google Street View
Demonstrated high engagement and interest in virtual campus experiences, increasing visibility and accessibility for potential applicants worldwide.
Positioned the Institution as a Tech-Forward Leader
Showcased the college’s commitment to innovation by leveraging cutting-edge technology to attract digitally native students, reinforcing the brand as forward-thinking and student-focused.
Seamless Integration with Admissions Efforts
Collaborated with the marketing and admissions teams to align the VR initiative with existing recruitment touchpoints, ensuring a cohesive and compelling applicant journey.
Cost-Effective & Scalable Solution
Developed a VR-based recruitment strategy that provided a high return on investment by reducing the need for in-person tours while maintaining an engaging campus experience.
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