How Can I Help?
Applied Strategic Analysis for Advocacy & Market Positioning
Design Thinking for Social Impact
Using a design thinking framework, I led a strategic market positioning analysis to help an advocacy-focused nonprofit refine its outreach, digital engagement, and community impact.
Through data-driven storytelling and targeted content strategies, I enhanced audience engagement, expanded digital reach, and strengthened partnerships for long-term sustainability.
Multi-channel promotional efforts enhanced event visibility, leading to stronger community participation and engagement.
8% Increase in Event Attendance
Strengthened community trust and communication by optimizing email marketing strategies, improving outreach to members and supporters.
25% Boost in Email Open Rates
280% Increase in Engagement & 1.2K New Followers
Expanded digital reach through strategic content campaigns, driving higher interaction and audience growth across key platforms.
Refined Market Positioning Through C.O.W.S. Analysis
Applied a backward SWOT approach to identify competitive advantages and key areas for growth, ensuring long-term sustainability.
Strengthened Advocacy & Community Trust
Developed culturally relevant content that resonated with diverse audiences, fostering deeper relationships and long-term sustainability.
182% Increase in Instagram Link Clicks
Influencer-generated content and strategic social media efforts turned audience engagement into direct website traffic and conversions.
How Can I Help?