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Curated & Executed Sponsorship Activation with Soho House
Creativity Unsmoked Collab
This activation leveraged art as a brand engagement tool, integrating sponsorship and creative storytelling to reach new audiences.
By providing branded art smocks to emerging creatives, the collaboration enhanced visibility, strengthened community connections, and reinforced brand recognition through immersive engagement.
200+ community members engaged at Soho House. Reflects the direct connection built with a targeted audience at a prestigious and culturally significant venue.
Positive Brand Association Through Community-Focused Sponsorship
Demonstrates the campaign’s ability to generate strong online engagement and expand brand visibility among new and existing audiences.
Engaged Over 3,200 Accounts Across Social Media
Achieved 81.3% Reach to Non-Followers
Showcases how the sponsorship introduced the retailer to a broader audience, driving new exposure and brand awareness.
Seeing the smocks actively used in artistic settings created a memorable and lasting impression of the retailer’s commitment to community and creativity.
Generated Real-World Visibility with Branded Smocks Worn by Artists and Influencers
Reinforces the retailer’s alignment with art, culture, and the creative community, enhancing brand credibility.
Built Positive Brand Association in a High-Value Creative Space
Distributed 100 Branded Art Smocks to Emerging Creatives
Highlights the tangible impact of supporting local artists and providing tools that symbolize creativity and partnership.
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